Who is most effective in sending foreign trade development letters?
1. Student Question 1 Q: Mr. Sam, which position do you send the development letter to for better response? The CEO will forward it to the buyer after trying to send. A: It depends on the structure of the company. you should find a buyer too. But like many family businesses in the Middle East, the boss himself must go to the suppliers, decide which suppliers to work with, decide the type and amount of purchases, and hand it over to his subordinates to follow. .Be more direct to find your boss. 2. Questions from students 2 Q: How can I find a contact person for my target customer? Mr. Chushen, I have a question about finding customer-related contacts. but is now switching to technology products. Usually we don't ask for procurement, we ask for R&D. The purchase is placed with us after the product has been successfully imported. When developing customers independently, when looking for customer contact points, there are many turns for research and development, and it was found that the types and positions are divided. For example, Electrical Engineer, Mechanical/Structural Engineer, Systems Engineer, Product Engineer, Production Engineer, R&D Engineer, etc. Current inquiries (small and medium customers) are marked with these titles. Many of our target customer groups are Fortune 500 companies, and when we contacted the President/CEO directly, we found that they issued receipts, but have not heard back. It's a little confusing, but it's easy to find the email address of the president/CEO, but it's hard to find the name when looking for a specific R&D. On Linkin, I found that these companies have a lot of R&D, I don't know which company to contact, and a lot of R&D information is not displayed. What aspect of customer contact should I start with? Is it correct to continue in the direction of contacting the President/CEO? A: For the Fortune 500, the division of labor is clear. What does the CEO do? He will not deal with this kind of purchase. At best, the Director of Purchasing will develop a new supplier. Give him the report. Please agree to Unless he suddenly has a mass accident with a supplier, does he have spares on hand? Then if you happen to be here, he concentrates on it and comes to the purchasing officer and counts with you But this kind of thing basically doesn't happen at Fortune 500 companies. Their division of labor is very clear, who is responsible for what, ask existing customers to identify who is generally responsible for supplier development and product sourcing, and who directly influences decision-making. Investigate, then proceed to . 3. Questions from Trainees 3 Q: How can I accurately search my customs data to track my customers? Know, go to Google and search for the person responsible. Typing in CEO generally results in a lot of searches, but in reality, we don't know if the CEO is responsible for these imports. I found your email and sent you a dev letter. How long did it take you to get a reply before you had to call to ask questions? I hope Sam can give me some advice. A: We recommend that you study the traditional business organizational structure first.What exactly do the PM, DP, VP, GM, and CEO titles do?Different companies have different organizational structures. , the responsibilities of each position are very vague.In general, a well-structured company is basically doing its own job, so the PM is more effective than the CEO. Some companies are family owned businesses and the bosses themselves negotiate bulk purchases.These bosses are both the GM and the CEO.Find someone you can talk to about the purchase. These structures can be obtained from SNS platforms, company websites, or some exhibitor lists.Generally, it is from the purchasing department that go to the exhibition. 4. Question from students 4 A: So much It does not have many restrictions and is generally issued to those with purchasing decisions, but each company has a different organizational structure. Some bosses and GMs buy directly, while others are PM Purchasing Managers who are in charge of purchasing. Also, the GM is only responsible for running the company, and in a company where the CEO is also the GM, there is no purchasing responsibility, but the right to speak. People looking for these positions usually have no problem. Because if you are interested, their position can list you as an alternate supplier and have them follow up on procurement. It would be best if we could find the person directly responsible. 5.Five questions from students When I searched for customer information on Google, I found CEO, vice president, general manager, and purchasing mailbox. Who is this development letter sent to? CC others A: For large companies with many levels of leadership, the CEO is only interested in strategy and major events, and is not interested in the supply side. doesn't pay much attention. In your case, I think it would be enough to divide up the development and send it to procurement and then to the general manager. If you want to send all these people, please don't send the CEO her CC of the purchase. It would be better to send them one by one. If he at the head of the company sends her Cc's to the CEO and then he CC's the purchases, some purchases may feel offensive and internally resist. However, it only says that such problems can occur, and is not absolute. If it's a small business, I don't think it's a big problem, but some company CEOs reply directly to supplier emails. 6. Questions from Trainees 6 Q: Is the email sent directly to my boss or purchased? Hi sir, I have a question. I would like to hear your opinion. We found 2 matching customers for her on Google, along with associated bosses, VP bosses, and buyer mailboxes. When I sent the development letter, did you say that all three important people sent it, or should I not send that many people? written by and has yet to receive a reply. I would like to hear your advice. A: If you can find a person in charge of procurement, go directly to the procurement office. 7. Student Questions 7 Q: Sam, I would like to ask the following question. 2. If you were to send one or the other, which one would you send? 3. If sent together, would the two letters be the same? A: Company background checks are very important. What is the general situation? In some cases, the company's boss directly executes the order, and the purchase may only be followed up. At this point, the boss should be contacted directly. Purchasing is easier to find because there is a clear division of labor in companies and most Western CEOs are assigned a different function than purchasing. Just send it to the person in charge.
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